Title: Head of Media Relations
Company: Neomam Studios
Speciality: Outreach, Content Marketing
Originally from Buenos Aires, Gisele is now the Head of Media Relations. With a background in SEO and link building, she is passionate about building and fostering relationships with the media across countries.
Background Gisele Navarro started her digital marketing career in 2009, working as a freelance link builder for almost 2 years. In 2011, she joined Upstream as an SEO Coordinator, with her role quickly evolving into a community manager position behind all social media accounts for eHarmony. One year later, she was promoted to Outreach Manager, having to manage a team of 20 link builders based in different countries, as well as shaping link building strategies for clients.
Whilst working remotely at Upstream, Gisele joined AP Marketing, an Argentine PR agency in 2011 as their SEO Manager, specialising in strategy, technical SEO, link building, content creation and social media management.
In 2013 she made a big jump and decided to go freelance once again, this time working as an independent outreach consultant and link builder, offering her services to renowned UK-based digital marketing agencies — her specialties were designing creative link building and outreach campaigns with an SEO and digital PR approach. During that year, Gisele began hosting link building and digital PR training sessions to in-house and agency teams. This lead to joining NeoMam Studios’ outreach team as the head of the department at the beginning of 2014.
Today she’s the Head of Media Relations and manages digital promotion campaigns for her clients across the globe.
Head of Media Relations at NeoMam Studios.
Speaking at several conferences and webinars across the UK.
Hosting digital PR and outreach workshops in Germany, UK, Poland and Australia.