Not only is she exceptional in her work, but she is also one of the great innovators on the PPC team. A short time after she came to Adobe, Uma led the shift to non-brand keywords that resulted in a 50% increase in non-brand conversions. Now the campaign effectively reaches new customers without a significant increase in cost and has consistently done so since the change. Lastly, Uma is a shining example of real genuine involvement. She is so genuine in her compulsion to help that when she rallies people to a cause it’s more like a pep rally than a work detail. She gets everyone excited to chip in and help, and that wouldn’t be possible if she didn’t have such a genuine desire to help, right down to her core.Uma has a Bachelor of Science degree from Penn State University in Mathematics.
DMA Certified Marketing Professional
Direct Marketing Association
Completed the required program, passed the examinations & recognized as a DMA Marketing Professional
Additional Honors & Awards